Webinar: CIRAS Strategic Marketing Workshop overview

Description

Join this free 1-hour webinar to learn more about the upcoming Strategic Marketing Workshop training sponsored by the Quad Cities Manufacturing Innovation Hub. Presented by trainer Paul Gormley from Iowa State University CIRAS, the webinar will focus on what interested participants can expect to learn at the upcoming training as well as the importance of generating a strategic marketing plan.  

The three-day Strategic Marketing Workshop will be held in April and May.  It is an introduction to the fundamentals of marketing and marketing plan development that will allow manufacturers to diversify their customer base and increase sales.  Workshop attendees will learn the basics of marketing and apply them immediately to develop a strategic marketing plan. The program is a combination of instruction and training along with built-in time for in-depth analysis and practical application of each company’s potential for developing a marketing strategy.

The Hub is currently seeking interested participants from Dept. of Defense prime or sub-tier suppliers who would be eligible to attend the specialized training at minimal cost as part of the Illinois Defense Industry Adjustment (DIA) Program.

Register for “Quad Cities Chamber of Commerce Market Diversification Webinar” at: 
https://attendee.gotowebinar.com/register/111143430052412931 

After registering, you will receive a confirmation email containing information about joining the webinar.